Software 3.0 Framework

Software 3.0 represents a new paradigm where developers leverage foundation models rather than building everything from scratch. Here's the key framework explained by Sarah Guo.

Evolution of Software Development

  • Software 1.0: Traditional hand-written software
  • Software 2.0: Machine learning with dataset labeling and training
  • Software 3.0: Manipulating foundation models with minimal training

Key Characteristics of Software 3.0

  • Uses foundation models that have extensive capabilities out of the box
  • Doesn't require training from scratch
  • Focuses on guidance and reinforcement rather than building
  • Requires business-specific information integration
  • Emphasizes last-mile implementation over core model development

Business Opportunities

  • Wedge opportunities using existing models

    • Copy editing and content generation
    • AI companionship apps
    • Video generation
    • Headshot creation
    • Voice automation
  • Revenue potential

    • Quick path to 7-figure revenue
    • Low marketing spend needed
    • Viral potential due to novel capabilities
    • Can start with small team (1-2 people)

Success Requirements

  • Distribution and marketing skills
  • Understanding of specific niches
  • Ability to make products deeper over time
  • Focus on expanding scope for customers
  • Traditional moats still matter for scaling

Market Dynamics

  • Foundation models reduce barrier to entry
  • Similar to dropshipping era of internet business
  • Opportunity for entrepreneurs without deep AI expertise
  • Focus on commercial applications rather than research
  • Need to build beyond initial novelty for long-term success

Challenges and Considerations

  • Need to develop traditional competitive advantages
  • Must avoid becoming a "treadmill business"
  • Requires continuous product development
  • Important to find sustainable differentiation
  • Need to build beyond initial arbitrage opportunity
SG

Sarah Guo

Sarah Guo is an American investor. She is the founder and managing partner at the venture capital firm Conviction and formerly a general partner at Greylock Partners.