No-Risk Deal Structure

The No-Risk Offer method is a powerful way to get initial customers by completely removing downside risk, particularly effective when you're new and lack credibility.

Core Concept

• Remove all financial risk from the customer
• Customer only pays if they get positive results
• Particularly effective for new companies with no track record
• Bypasses trust barriers by eliminating downside

Real World Examples

Coal Land Deal

• Found landowners with "stranded" coal (coal too difficult to mine traditionally)
• Approached with zero-risk proposal:
  • Company would test new technology at their cost
  • Landowner pays nothing unless it works
  • If successful, company gets share of profits
• Result: Secured $5M deal and testing land

Alex Ramosi's Gym Marketing

• Approached gym owners with no upfront cost
• Promised to increase sales by $100k
• Only took 15% of incremental revenue
• No results = no payment

MainStreet (Tax Credits)

• Offered to find R&D tax credits for tech startups
• Kept 20-25% of found tax credits
• Customer risked nothing - only paid from "found money"

Why It Works

• Removes primary objection of "I don't trust you yet"
• Aligns incentives between provider and customer
• Makes the decision "no-brainer" for customer
• Particularly effective when:
  • You're new/unknown
  • Have no relationships
  • Lack track record
  • Targeting skeptical customers

Key Elements of No-Risk Offer

• Clear success metrics
• Payment tied directly to results
• Zero upfront cost
• Shared upside structure
• Clear value proposition