Relationship Barbell Strategy

A relationship management strategy that combines lightweight interactions with deep, meaningful connections to build better relationships while maintaining time freedom.

Core Philosophy

  • Avoid default 30-minute zoom calls which are "death by 1000 paper cuts"
  • Replace surface-level interactions with either very light or very deep engagement
  • Focus on real connection rather than settling for shallow interactions

The Two Extremes

Light Touch Communications

  • Quick, casual text messages
  • Single voice notes
  • Random links or brief updates
  • Three-word responses about accomplishments
  • No obligation for ongoing conversation

Deep Interactions

  • Full or half-day commitments
  • In-person meetings whenever possible
  • Activities like:
    • Going for walks
    • Playing sports together
    • Extended conversations
    • Shared experiences
  • Focus on quality time and deeper connection
  • Aim for 1-2 deep interactions per month

Implementation Tips

  • Clear your calendar for full-day interactions
  • Be willing to travel for meaningful connections
  • Don't feel obligated to maintain ongoing light communication
  • Focus on real experiences over surface-level meetings
  • Prioritize depth over frequency

Trade-offs

  • Not compatible with highly scheduled people
  • May appear unresponsive or flaky to some
  • Requires accepting that some people won't like this style
  • Benefits outweigh the social costs for those who value deep connections

Key Insight

  • Most people want love but settle for connection
  • Default 30-minute meetings don't build meaningful relationships
  • Real relationships require dedicated time and presence
18:40 - 21:45
Full video: 26:40
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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