Now Over How

A framework focused on taking immediate action instead of waiting for perfect conditions or excessive planning. Based on Noah Kagan's experiences and philosophy.

Core Philosophy

• Start immediately rather than waiting to be "ready"
• Focus on getting the first dollar/result quickly
• Avoid common startup distractions like:
  • Business plans
  • Business cards
  • LLCs
  • Social media presence
• Success comes from "doing shit" rather than planning

Key Success Patterns

• Most successful billionaires:
  • Didn't set out to be billionaires
  • Focused on one thing they were curious about
  • Stuck with it for very long periods (20-30 years)
  • Didn't try to diversify early
• Market selection is crucial
  • Choose markets that will grow bigger in the future
  • Example: AppSumo grew from 10 software deals to 100,000+ as software market expanded

Implementation Techniques

• Coffee Challenge
  • Ask for discounts at coffee shops
  • Gets you comfortable with rejection
  • Builds confidence in asking for things
• Pre-selling
  • Get customers before building the product
  • Example: Airbnb started by emailing conference attendees about staying on their couch
• Focus on immediate revenue
  • Set short timeframes for making money (like a weekend)
  • Example: Making first $1,000 in a weekend vs spending months planning

Common Mistakes to Avoid

• Waiting to be "ready"
• Spreading focus across multiple projects
• Over-planning without action
• Listening to "fake YouTube gurus" who don't run real businesses
• Getting caught up in perfectionism

Mindset Shift

• Action creates results faster than planning
• Rejection and failure are normal parts of the process
• Success comes from experimenting consistently
• "Show me an experimenter and over the long run I'll show you a future winner"
• Focus on what you can do today rather than perfect future plans