80/20 Creation Ratio

A philosophy about the importance of creating vs consuming content, and how it applies to relationships and personal growth.

Core Philosophy

  • Good friends consume together, great friends create together
  • Aim for 80% creation, 20% consumption in content-focused time
  • Evaluate relationships based on creation vs consumption ratio

Relationship Assessment

  • Look at how time is spent in relationships:
    • Consuming: Going to restaurants, watching movies, scrolling feeds
    • Creating: Cooking together, making music, building projects
  • Better relationships tend to have more creation-focused activities
  • Quality of friendship can be measured by creation/consumption ratio

Content Creation Approach

  • Most people consume 99% of the time ("mouth open ingesting")
  • Goal should be to create 80% of the time
  • Only consume content that helps fuel creation
  • Acknowledge consumption is addictive (scrolling feeds) but limit it

Building Community Through Creation

  • Find others trying to do similar difficult things
  • Share strategies and commiserate with peers
  • Learn from mentors who have succeeded
  • Build rapport through shared creative challenges
  • Focus on learning what works from others while maintaining your own path

Implementation

  • Recognize when you're just consuming vs creating
  • Actively seek opportunities to create with friends
  • Don't just watch YouTube - make videos
  • Don't just listen to music - make music
  • Focus on projects that involve active creation

The key message is that meaningful relationships and personal growth come from creating together rather than just consuming together.

SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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