Sacca's Proactive Networking

Chris Sacca developed a strategic approach to networking by creating intentional experiences rather than reactive meetings. Here's how he did it.

The Problem with Traditional Networking

• In San Francisco, constantly receiving meeting requests and event invitations
• Playing "defense" - just reacting to incoming requests
• Coffee meetings were less effective for building real relationships

The Truckee Strategy

• Moved to Truckee to shift from defensive to offensive networking
• Created a destination that attracted people he wanted to meet
• Key principle: One weekend > 50 coffee meetings

How It Worked

• Proactively identified specific people he wanted to build relationships with
• Invited them to stay at his house in Truckee
• Created immersive experiences:
  • Family interactions
  • Hot tub sessions
  • Morning brainstorming
  • Extended time for organic conversations

Success Stories

• Travis Kalanick (Uber)
  • Weekend stay led to Uber investment
• Kevin Systrom (Instagram)
  • Extended stay resulted in Instagram investment
  • Built genuine bond through shared time

Key Principles

• Create environments conducive to relationship building
• Focus on quality time over quantity of meetings
• Use personal space/hospitality as networking leverage
• Build genuine connections through shared experiences
• Be intentional about who you want to meet rather than reactive to who wants to meet you