90-Second Daily Calls

A system of making frequent, ultra-brief business calls (90 seconds or less) to maintain relationships and drive results, as demonstrated by successful business leaders.

The 90-Second Call System

• Replace formal quarterly board meetings with daily 90-second calls
• Focus on specific asks or updates rather than general discussion
• Maintain high-frequency, low-duration communication rhythm
• Build stronger relationships through consistent touch points

Key Examples

Ari Emanuel (WME CEO)

• Averages 90-second phone calls with business partners
• Makes 200+ calls per day starting at 6am
• Uses assistant to queue up next calls immediately
• Maintains daily contact with key business relationships

Egan Durbin (Silver Lake)

• Talks to Ari Emanuel every single day
• Keeps calls focused on specific asks or updates
• Prefers quick daily alignment over formal quarterly meetings
• Uses brief calls to maintain strong business partnerships

Benefits of the System

• Faster decision making
• More frequent touchpoints with key relationships
• Reduced meeting overhead
• Better information flow
• Maintains momentum on deals and projects
• Allows for quick course corrections
• Builds stronger working relationships through consistency

Implementation Style

• Use assistants to manage call flow
• Keep calls extremely focused
• Have clear purpose for each call
• End calls quickly once objective is met
• Maintain consistent daily rhythm
• Focus on action items and specific requests
• Don't get caught in small talk

The system emphasizes maintaining frequent, brief contact over lengthy formal meetings to drive business results and strengthen relationships.