Memorable Event Tactics

A framework for standing out at events and conferences through unconventional marketing tactics, based on Unroll.me's successful experience.

Core Strategy for Event Marketing

• Focus on being memorable over being impressive
• Create buzz through unconventional tactics
• Spend less money but generate more attention
• Make sure every attendee talks about your company

Tactical Implementation

• Costume-based marketing

  • Use friends as brand ambassadors in themed costumes
  • Create characters related to your product (e.g., Mr. Spam, Captain Underpants)
  • Make costumes relevant to your product's mission

• Unconventional Branding Opportunities

  • Replace common items with branded versions (e.g., toilet paper)
  • Look for overlooked marketing spaces
  • Think beyond traditional conference swag (stickers, card holders)

Press & Launch Strategy

• Create artificial scarcity

  • Use invite-only system
  • Offer exclusive access to specific media outlets
  • Give first X number of users special privileges

• Media Engagement

  • Give journalists unique angles for their audience
  • Offer something beyond just product information
  • Create incentives for readers to engage

Key Success Principles

• Be different from other presenters
• Focus on memorable experiences over traditional marketing
• Don't overthink - simple ideas can have big impact
• Take chances with unconventional approaches
• Challenge traditional conference marketing norms
• Measure success by conversation generation
• Stand out in crowded startup environments

Results Metrics (Unroll.me Example)

• Won conference competition
• Generated widespread buzz
• Became most talked-about company at event
• Achieved success with minimal financial investment