Irresistible Offer
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"Make an offer so good that they'd be stupid to turn you down."
— Alex Hormozi
Shaan Puri mentions reading Alex Hormozi's book on offers, which sparked an idea in his head about how to make somebody an offer so good that they would be stupid to turn you down. This concept stuck with Shaan and he immediately applied it to a business he had started, focusing on crafting a killer offer before doing anything else. The idea proved valuable, as the business is now projected to do $4 million in revenue with 50% margins.\n\nThis quote encapsulates Hormozi's approach to creating compelling business offers and demonstrates its practical application and success.
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.