Craigslist Book Club Millionaire
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Sam Parr shares how he met successful entrepreneur Sieva Kozinsky through a book club he started in San Francisco.
"I created this book club called the Anti MBA. The idea was we'd read one book per month, break it up into quarters. Week 1 we'd read a quarter and discuss it, Week 2 the second half, and I would have an expert come in on the book's topic. We would shoot the shit with about 20-30 people.
I posted ads on Craigslist, Meetup.com, and even bought an ad in the newspaper for $200. Sieva was one of the people who replied. After doing this every week for about a year, I had an email list of 2,000 people following the book club online because I would write out my notes from the meetings.
That book club changed my life. It was such a fun way to meet interesting people. Most people didn't even read the book - they just wanted to talk about it because I wrote summaries ahead of time.
Sieva is now one of my best friends and has a business that does close to $100 million a year in revenue. We were just all losers who were ambitious but had nothing, and I did a good job of cold emailing those types of people and we hung out a lot."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.