Tony Robbins' Pre-Event Routine

Amy Porterfield shares her experience working with Tony Robbins and his intense pre-show preparation routine.

"Before Tony goes on stage, he preps for Unleash the Power Within like it's the first time he ever stepped on stage. I've never seen anyone prep for anything and be prepared more in my entire life.

We have to write these stage signs of everything he's going to talk about and the stories he's going to touch on. They're all handwritten - I don't know why we would handwrite these things every time - but they're handwritten and he goes over all of them.

Then he gets on this rebounder [mini trampoline] and he's jumping on it behind stage getting all the energy in his body with music super loud. He's reading the stage sign and making sure he's got everything going, then he just throws the stage sign and runs on stage.

But the intense part is when he gets off. He looks at whoever's in his proximity and says 'Alright, let's download.' He downloads every single time he comes off stage - what worked, what didn't, what we can make better, what he liked, what he didn't like. He wants feedback from everyone. You are on the entire time. I'm still nervous talking about it."

05:14 - 06:22
Full video: 24:07
AP

Amy Porterfield

Former director of content development at Tony Robbins Companies turned digital marketing mogul. Built a $100M business through online courses, helping over 80,000 entrepreneurs grow their digital presence. New York Times bestselling author and host of "Online Marketing Made Easy" podcast.

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