Priest's Funeral Ad Success
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Sabri shares a story about how focusing on fun in advertising led to a highly successful campaign.
"About a year and a half ago, I put together an ad campaign. Usually when I put together an ad campaign, I think 'how do I make this convert the best?' But this time, I thought 'what would be the funniest ad?'
I dressed as a priest, and we had Lord Zucks and Lord Elon in the background. We were having a funeral in a church for the money that was being murdered in most people's ad campaigns. It was a whole lot of fun making that ad, everything we did in that script was funny.
That one campaign tripled our sales."
Sabri Suby
Founded King Kong, Australia's fastest-growing digital marketing agency, from his bedroom in 2014. Transformed it into a multi-million dollar enterprise with over 70 employees, managing $1.33 billion in client results.
Named "Young Entrepreneur of the Year" by Business News Australia and featured in Forbes' "Top 10 Entrepreneurs to Watch". Authored "Sell Like Crazy" and hosts "The King Kong Podcast", sharing expertise on business growth and marketing strategies.