Pokemon Card Marketing Stunt
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Sam Parr shares how Logan Paul cleverly marketed his Pokemon card collection during his fight with Floyd Mayweather.
"Logan Paul did something brilliant before the fight. He's known for collecting Pokemon cards and there's this whole trend of unwrapping cards. He created a necklace with the most expensive, rare Pokemon card of all time, put it in some safety container, and wore it around his neck during his walkout.
What I think he's setting up is that he's going to sell that card. His brother Jake Paul did something similar - during his knockout fight a few weeks ago, they had an NFT right after the fight. I think selling memorabilia right away after fights is a brilliant idea that started with NFTs, and that concept is here to stay.
The way most fighters come out with gold chains and diamonds, Logan came out with a $1 million Charizard card laminated around his neck. It was smart because he's already invested in Pokemon, so giving it that visibility and credibility using this platform made his own collection worth more. Plus that individual card is now worth more because it has the story of being the one seen on TV during the Mayweather fight."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.