HustleCon Revenue Growth
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Sam Parr shares how he grew his conference HustleCon from $60k to nearly $1M in revenue over several iterations.
"I started a conference series called HustleCon. I ended up hosting this event maybe 4-5 times. The first time I hosted it, I decided to host it in May and the event happened in July. I had roughly 6 weeks between deciding to do it and it happening. I think I made $60k in revenue and $50k in profit.
The next year I think it was something like $180k in revenue and my costs were only $20k. Then I did it again and made like a quarter million in revenue and $200k in profit. Then we hosted a bunch more events. At peak we got close to a million.
I made a ton of mistakes though. The biggest mistake I made is I made it like a TED event not like a trade show. Had I made it like a trade show, I probably could have made tens of millions per event, but I just didn't know what I was doing. I also charged like $300 to attend this event so I screwed up the business model, but I did get a lot of hype right away."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.