Lee Kuan Yew's Airport Vision

Consulting service to help airports enhance their onboarding experiences, inspired by Singapore's approach. This service aims to improve airport efficiency and aesthetics to attract more visitors and business.

Key components:

• Focus on first impressions:

  • Optimize immigration queues
  • Improve cleanliness and aesthetics
  • Enhance bathroom facilities
  • Streamline the first few miles from airport to city

• Treat airport like a product:

  • Apply conversion rate optimization principles
  • Create "magic moments" within first few minutes
  • Design experiences for arriving and departing passengers

• Implement high-impact changes:

  • Redesign roofs and common areas
  • Improve signage and wayfinding
  • Add amenities like fitness facilities or movie theaters