Family Content Subscriber Paradox

Jenny shares data insights about how different types of content affected her channel's performance.

"We created a tool where we took all my videos and manually labeled what I did in each video - if they had my family in it, if it was malicious content like pranking, if it was wholesome, etc. We put them in a graph to see the subscriber conversions.

We found that I double my conversions when I have my family in the videos, specifically when I'm making wholesome content like surprising them with gifts. However, what's interesting is that while I got double the subscriber conversion rate with family content, I got 10x less views.

When I do malicious content, I get my regular conversion rate but 10x more views, which actually means I'm getting 5x more subscribers total. This showed us that even though family content had better conversion rates, the higher view counts from controversial content ultimately led to more subscribers overall."