Shadow Journal Sales Success
Share
Shaan Puri shares a story about the explosive success of the Shadow Work Journal through TikTok's new shopping platform.
"The number one book in the world right now is the Shadow Work Journal. It's going crazy on TikTok because TikTok launched the ability for anybody to be an affiliate of any product without having a relationship with the company. They created this giant network sales thing.
As a creator, you can find a product in the shop that's eligible for commission, make a video about it, and get a commission every time someone buys it. That's why this journal is the number one product in the world - they sold over half a million copies through TikTok Shop. Then you have Amazon where it's the number one book too, so add another half million there. That's easily a million copies sold of this one journal, and this is just in a two and a half, 3-month span.
TikTok is even subsidizing products - if you have a $60 product, it'll be for sale for $30, but you're still getting $60 because TikTok is paying for half the product. They're doing this for products they want to promote."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.