Rewarding High-Earning Streamers
Share
Shaan shares a challenge he faced at Twitch when trying to reward top streamers.
"We were at Twitch and we wanted to reward our top partners, the top streamers. These streamers make good money, they kind of have it all, and we try to give them the VIP treatment. Same thing with FanDuel or DraftKings, they want to give their high rollers VIP treatment. They want to give them branded swag, but if you give them the pen and the t-shirt, you sort of get lost in the shuffle. It feels a little bit cheap.
Why wouldn't they do custom sneakers? Why wouldn't they do a jersey of some kind? Why wouldn't Twitch do a custom gaming console or case or controller? Something that is a branded PS5 controller. That would be something you could do. In many cases, you're not even making a thing, you're just buying the retail thing or buying it wholesale ideally, and then you're adding a vinyl sticker wrap around it so that it becomes a branded thing."
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.