Grocery Catalog Team Size
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A story about how Instacart maintains their massive grocery catalog, as told by Max Mullen.
"People think 'Oh cool, it's an app and you deliver groceries, so I push the button and it goes to the shopper.' Very simple, right? But no - there's a team of about 50 people in our office of the 250 people that all they do is take data that comes in from our retailers and run sophisticated processes on it.
They apply our grocery catalog, which is the largest and best grocery catalog in the world, to that data so that customers can see perfect images, nutrition facts, the right price, and the right availability of hundreds of millions of grocery items across the country in real time.
This is an incredibly hard problem solved in an incredibly novel way that no other company is even close to having solved."
Max Mullen
He co-founded Instacart, where he helps scale the company and lead our culture & employee experience teams. As an angel investor he's also backed the founders of over 75 companies including Checkr, Clubhouse, Deel, Lattice, Mercury, Newfront & Stord.