Examine.com's Trust-Based Evolution
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A discussion about Examine.com's business model and evolution as a trusted nutrition information website.
"Examine.com was built on SEO initially - it was all organic traffic. They took a Google hit at some point, but they had already implemented their subscription revenue model by then. Their value proposition is the brand and trust they've built.
They operate by having their editorial team research specific topics thoroughly. They pour through studies and find ones with good sample sizes and definitive proof. They categorize their findings into three lists: things that work for sure, things that might work but aren't certain, and things that don't work at all.
Now that they've been around for a decade, they've covered most topics. They mainly monitor journals and new medical information to keep their content updated. They don't do affiliates, though they could potentially be making close to 9 figures in sales if they did, similar to Wirecutter. There's also potential to sell to doctors - there's another company doing $400-500 million in sales by being essentially a Wikipedia for doctors."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.