YouTube Subscriber Growth Strategy
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A story about how Sam and Shaan grew their podcast's YouTube presence significantly through implementing specific strategies like "The Gentleman's Agreement."
"We added about 210,000 subscribers - we started the year at 150,000 and ended with 360,000. The biggest needle mover, besides actually caring about YouTube, was the Gentleman's Agreement.
For all the listeners out there, here's a takeaway: when you hear a YouTuber say 'click the subscribe button' and all that, you think it doesn't matter. We saw a distinct change in the chart where we asked people to subscribe, and it went up. It absolutely works.
Initially, I didn't want to be that guy who's like 'alright guys, if you like this video click the like button and smash the subscribe button.' But we found a way to do the cringe thing in a non-cringe way with the Gentleman's Agreement. The only problem was that it faded out because we forgot to say it consistently, and we had to come up with something new.
It's sort of like when people say 'Why are you buying ads on Facebook? Nobody uses Facebook, no one clicks ads.' Nonsense. That is absolutely not true."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.