Micro-Influencer Drink Brands

A beverage printing system that allows users to create any drink at home using a specialized machine that combines water, flavoring, sugar, and alcohol cartridges. The system enables both consumers to make custom drinks and creators to launch their own beverage brands.

Key Points:

  • Core Technology:

    • Machine sits in kitchen like a printer
    • Uses home water supply (90%+ of any beverage is water)
    • Contains 3 cartridges: flavoring, sugar, and alcohol
    • Can make water hot, cold, or carbonated
    • Dispenses precise microliters of ingredients
  • Product Capabilities:

    • Creates various beverages on demand:
      • Sparkling water
      • Sodas
      • Alcoholic drinks
      • Hot tea
      • Wine
      • Custom flavor combinations
  • Business Model Innovation:

    • Creators can launch beverage brands without manufacturing:
      • Only need to create a recipe (like software)
      • No bottling or distribution required
      • Receive royalties when users print their drinks
      • Accessible to micro-influencers (10k+ followers)
      • Cost per drink around 55ยข
  • Environmental & Economic Benefits:

    • Eliminates traditional beverage supply chain:
      • No factories
      • No bottles
      • No shipping
      • No store shelf space
      • Reduces plastic waste
    • Enables long-tail of flavors that wouldn't be economical to bottle traditionally
26:00 - 28:18
Full video: 31:43
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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