Insurance-Covered Special Needs Furniture
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A bootstrapped company called Cubby Beds creates specialized beds for children with autism, Down syndrome, and other special needs. The beds are covered by insurance and sell for around $14,000 per unit.
Key Points:
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Product Features:
- Built-in camera monitoring system
- Vibration capabilities
- Integrated lighting that syncs with sunrise/sunset
- Built-in speakers for meditation and breathing exercises
- Padded walls for safety
- Enclosed design creating a protective environment
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Business Model:
- Primary revenue through insurance coverage
- Premium pricing ($5,000-$14,000 per bed)
- Bootstrapped manufacturing initially started in garage
- Successfully navigated insurance coverage requirements
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Market Opportunity:
- Serves special needs children market
- Potential expansion to adult market
- Particularly appealing for:
- Special needs individuals
- Sleep optimization enthusiasts
- People seeking sensory solutions
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Growth:
- Bootstrapped to "many tens of millions" in revenue
- Successfully transitioned from garage assembly to full production
- Built credibility in medical/insurance space
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.