Deal Flow Intelligence Service
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A company provides intelligence on startup fundraising activities by collecting data on which startups are pitching to top VC firms, then sells this information to other investors looking for deal flow.
Key Points:
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Data Collection Method:
- Places photographers outside major VC offices (like Sequoia, Andreessen)
- Photographers offer to take commemorative photos of founders after their pitches
- Collects company names and details during photo interaction
- Creates lists of startups actively fundraising
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Business Model:
- Sells intelligence/lists to other investment firms
- Provides early information about which startups are raising money
- Gives buyers insight into deals they might otherwise miss
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Similar Digital Version:
- Twitter account @stealthcospy (750 followers) that:
- Tracks when people change profiles from "stealth" to announcing projects
- Monitors when people leave high-growth startups
- Provides real-time notifications of new startup announcements
- Includes relevant details like LinkedIn profiles and project descriptions
- Twitter account @stealthcospy (750 followers) that:
The service essentially creates deal flow intelligence by monitoring physical and digital signals of fundraising activity, then monetizes this information by selling it to investors seeking early access to deals.
00:48 - 03:32
Full video: 29:09SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.