Food As Healthcare Model

Calley proposes restructuring the American healthcare system by integrating food interventions into healthcare spending, following Japan's model. The idea focuses on preventing illness through food rather than treating symptoms with medications.

Key Points:

• Japanese Healthcare Model Integration:

  • Spend 2x more per capita on food than US
  • Integrate food spending into healthcare budget
  • Focus on preventative measures through diet
  • Results in 3x less healthcare spending per capita

• Economic Opportunity:

  • Shift portion of $4.5 trillion healthcare spending toward preventative measures
  • Incentivize lower-income people to exercise
  • Create systems that reward healthy behaviors
  • Transform food system incentives

• Implementation Strategy:

  • Redirect healthcare budget to food interventions
  • Create incentives for healthy eating habits
  • Focus on root causes rather than symptom management
  • Build systems that make healthy choices more accessible

• Market Opportunity:

  • Healthcare costs projected to reach 40% of GDP in next 20 years
  • Current system is unsustainable
  • Need to shift from disease management to prevention
  • Opportunity for entrepreneurs to create new business models around preventative care

• Target Outcomes:

  • Reduce chronic disease rates
  • Lower overall healthcare costs
  • Improve population health metrics
  • Create sustainable healthcare model