Co Fertility's Egg Exchange

Co Fertility offers free egg freezing services in exchange for donation rights to half the eggs, creating a marketplace between women who want to freeze eggs and those seeking donor eggs.

Key Points:

• Core Value Proposition:

  • Free egg freezing (normally $10,000 per cycle)
  • Women keep half their eggs, donate other half
  • Bundled egg freezing and egg donation into one service

• Revenue Model:

  • Charge $13,700 matchmaking fee to connect egg recipients with donated eggs
  • No upfront cost for egg freezing participants

• Market Context:

  • Growing trend in egg freezing
  • Google trends show increase from 30-40 to 80 in past few years
  • 20,000 women froze eggs in US last year
  • Some companies now cover egg freezing costs

• Target Market:

  • Women who want to freeze eggs but can't afford $10,000+ cost
  • People seeking donor eggs
  • Marketing tagline: "The best time to freeze your eggs is often when you can least afford it"

• Business Strategy:

  • Controversial model generates free press and attention
  • Pushes away non-customers while educating potential customers
  • Creates marketplace connecting egg donors and recipients