Trade Job Referral Platform
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A business opportunity exists in modernizing the recruitment and marketing of manufacturing/trade jobs, inspired by the success of historical campaigns like Rosie the Riveter and modern companies like Blueforge making manufacturing jobs appealing again.
Key Points:
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Current Market Opportunity:
- Manufacturing and trade jobs paying $30-40/hour
- Up to $500 referral fees for successful job placements
- Growing interest from Gen Z on TikTok for trade jobs
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Marketing Approach:
- Modernize job listings and websites that currently "look silly" and lack appeal
- Create compelling content highlighting the romantic/cool aspects of manufacturing
- Follow Blueforge's example of making industrial work attractive to younger generations
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Target Areas:
- Manufacturing facilities (like Toyota in Texas, Nissan in Tennessee)
- Trade jobs
- Industrial work
- Submarine industry and defense manufacturing
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Revenue Streams:
- Collect referral fees ($500) for successful placements
- Create marketing campaigns for manufacturing companies
- Build recruitment platform connecting workers to industrial employers
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Unique Selling Point:
- Bridge gap between unsexy industrial jobs and modern marketing
- Capitalize on growing movement of making manufacturing work cool again
- Target younger generations through social media and modern marketing techniques
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.