Industry Insider Surveys

A data business built by surveying industry insiders to create valuable market intelligence for investors, particularly focused on predicting market trends and company performance metrics.

Key Components:

• Survey Process:

  • Interview 20-25 industry insiders/executives
  • Conduct detailed phone interviews (1.5-2 hours each)
  • Gather commentary and context, not just numerical ratings
  • Anonymize and aggregate the data

• Monetization Structure:

  • Tiered pricing model:
    • $12,000 - PDF report only
    • $50,000 - PDF report + consultation call
    • $100,000 - PDF report + call + real-time updates (limited to 10 clients)

• Value Proposition:

  • Provides leading indicators for investors
  • Helps validate financial models and assumptions
  • Offers insider perspective on industry trends
  • Gives investors information advantage before quarterly earnings

• Key Success Factors:

  • Trust relationships with industry insiders
  • Access to right executives/decision makers
  • Ability to maintain confidentiality
  • Clean, professional presentation of data
  • Target financial services buyers (hedge funds, investment banks)

• Revenue Potential:

  • Example given showed ~$700,000 in first year
  • Build-once, sell-multiple-times model
  • Recurring revenue through subscriptions