Tweet Validates $400 Course

Shaan validated a writing course business through a simple tweet that generated 1,000 responses. The course aims to teach how writing skills can generate value through emails, tweets, blog posts, company memos, and investor letters.

Key Points:

• Course Overview:

  • 10-day program teaching writing skills
  • Price point: $400
  • Focus on real-world writing vs academic writing
  • Promise to distill 1,000 hours of learning into 10 days

• Initial Validation:

  • Single tweet + Google form generated 1,000 responses
  • No email list or additional marketing
  • Expected conversion rate: 25-30% of interested people

• Potential Revenue:

  • Low end: $100,000
  • High end: $400,000-500,000
  • Based on expanding reach through email and additional tweets

• Validation Method:

  • Simple tweet explaining value proposition
  • Basic Google form collecting name, email, and motivation
  • No pre-built content or extensive preparation
  • Proved demand before creating product

• Key Learning:

  • Don't overthink or overplan before testing demand
  • Simple MVP can validate business idea quickly
  • No need for perfect infrastructure before launching