Blow-Flow Supplements

Develop a mass-market vasodilator supplement, repositioning the product category from niche bodybuilding to broader health and wellness.

Key Points:

• Target broader benefits of healthy blood flow beyond muscle gains
• Position for "pedestrians" rather than hardcore bodybuilders
• Capitalize on the importance of healthy blood cells
• Address issues like ED for men, appealing to a wider demographic
• Differentiate from existing "chains and gains" focused products
• Potential to grow the overall market by converting non-protein bar consumers

Market Opportunity:

• Current market perceived as competitive but actually not highly differentiated
• Opportunity for valuable novelty in an established category
• Clear path to $1 billion in sales (top line) envisioned

Strategy:

• Study literature on vasodilator benefits
• Analyze cultural perception and market landscape
• Overcome any negative stigma with factual benefits
• Create a product that brings new people into the category