Agricultural Newsletter Revenue

A highly successful agricultural newsletter business targeting farmers and agricultural professionals, providing daily market insights and analysis of commodity futures. The newsletter combines deep industry expertise with straightforward, unpolished delivery.

Key Components:

  • Core Product:

    • PDF newsletter sent daily
    • 3,000 words with PowerPoint-style images
    • Raw, unpolished format focusing on substance over style
    • Includes market analysis, commodity futures insights, and occasional memes
  • Target Audience:

    • Large-scale farmers (doing $20-50M annual turnover)
    • Major agricultural suppliers (e.g., suppliers to McDonald's, Chipotle)
    • Gentleman farmers (hobby farmers with significant means)
  • Business Model:

    • $1,000 annual subscription fee
    • Approximately $30-40M in annual subscription revenue
    • ~1,500 attendees at related conferences
    • High-value content focusing on critical decisions:
      • When to hold vs. sell crops
      • How to manage futures positions
      • Risk management strategies
  • Key Differentiator:

    • Written personally by founder
    • Direct, authentic communication style
    • Focus on actionable insights for major agricultural decisions
    • Strong community aspect with dedicated following
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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Restaurateur
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