Free Inspections Drive Remediation

A mold inspection and remediation service that leverages health concerns and free inspections to convert homeowners into high-ticket remediation customers.

Key Points:

• Market Size & Hook:

  • 70% of American houses have mold
  • Health impacts include autoimmune conditions, severe health issues, and asthma
  • Growing trend - "mold" search term increasing yearly on Google

• Business Model:

  • Offer free initial mold inspections
  • Convert to premium remediation services
  • Target homeowners (higher conversion potential than renters)
  • Services can range from thousands to hundreds of thousands of dollars

• Marketing Strategy:

  • Run ads highlighting health dangers of mold
  • Use shocking images of mold damage
  • Partner with health influencers as chief influence officers
  • Target high-value areas
  • Use fear-based marketing around home toxicity

• Lead Generation Option:

  • Could operate as pure lead generation business
  • Facebook ads expertise + local mold companies
  • Farm out leads to remediation services nationwide

• Target Customer Psychology:

  • Leverage health concerns
  • Appeal to undiagnosed conditions
  • Once toxic environment discovered, high motivation to fix
  • Similar model to pest control recurring services