Mobile Body Scanning Business

A mobile wellness service called BodySpec that provides body composition scanning services using specialized equipment in Mercedes Sprinter vans. The service focuses on tracking fitness progress through detailed body measurements.

Key Components:

  • Mobile Service Model:

    • Operates out of Mercedes Sprinter vans
    • Equipment costs between $16-45k
    • Charges around $45-50 per scan
  • Distribution Strategy:

    • Partners with gyms and CrossFit locations
    • Revenue sharing model ($20 of $50 goes to gym partners for referrals)
    • Built-in referral system through fitness partnerships
  • Value Proposition:

    • Provides detailed body composition measurements
    • Tracks progress over time (customers return every 3 months)
    • Offers scientific validation of fitness progress
    • More convenient than fixed locations
  • Target Market:

    • Fitness enthusiasts tracking body composition
    • People working with personal trainers
    • CrossFit members
    • Future Fit subscribers ($200/month virtual training service)
  • Partnership Opportunities:

    • Future Fit integration
    • CrossFit gyms
    • Personal trainers
    • Fitness centers
01:04:00 - 01:05:55
Full video: 01:13:31
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Sam Parr

Host of MFM and fitness influencer

Sam Parr is a serial entrepreneur and business media pioneer.

In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.

Sam led the charge in making newsletters popular when few believed in their potential.

After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.

Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.

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