Data-Driven Content Studio

Shaan describes building a large-scale content operation focused on entrepreneurship content, treating it like a data-driven movie studio rather than traditional content creation.

Key Points:

• Content Focus & Strategy:

  • Target largest possible TAM (Total Addressable Market)
  • Create content that appeals globally without language barriers
  • Focus on simple premises that can reach billions of people
  • Test content aggressively with data-driven approach

• Production Approach:

  • Operate like a movie studio but for digital platforms
  • Build professional production teams
  • Create "clones" by having team members shadow leaders for 6 months
  • Maintain extreme work culture focused on content excellence

• Testing & Optimization:

  • Test hundreds of thumbnails programmatically when releasing content
  • Adapt content presentation based on audience type:
    • Core fans get personality-driven content first 24 hours
    • Broader audience gets more general appeal content after

• Team Structure:

  • Hire extremely committed team members willing to go "all in"
  • Build culture of obsession and excellence
  • Focus on scaling through training and replication of best practices
  • Maintain small, dedicated teams rather than large organizations

• Platform Strategy:

  • Move beyond podcasting (described as "bottom of funnel")
  • Focus on viral-capable platforms
  • Build deep relationships after initial viral reach