6-Month Clone Shadowing
Share
MrBeast has developed a unique system for scaling his business by creating "clones" of himself through an intensive shadowing program. Here's how it works.
Core Clone Creation Process
- New hire literally moves in with MrBeast for 6 months
- Person is "duct taped to his hip" - follows everywhere
- Zero responsibilities for first 6 months except learning
- Focus is on understanding exactly how MrBeast:
- Thinks
- Makes decisions
- Executes tasks
- Reasons through problems
Success Example
- Current right-hand man started as contestant in a challenge video
- Had video production background
- Made deal with family to disappear for 9 months
- Worked 24/7 during training period
- Now runs major parts of operation
Hiring Criteria
- Uses psychographic tests to assess personality fit
- Deliberately emphasizes extreme sacrifice required
- Looks for people who get excited about the mission vs concerned about work-life balance
- Tests commitment through extreme scenarios
- Example: Flying across country immediately just to deliver a board game
Scaling Method
- Original clones then create their own clones
- Creates exponential growth of trusted decision makers
- Allows rapid scaling while maintaining quality
- Preserves core culture and decision-making framework
Key Principles
- Total immersion is required
- No compromise on time commitment
- Must be willing to sacrifice everything else
- Focus on mindset over specific skills
- Extreme dedication as a filter for success
This system prioritizes perfect replication of decision-making over traditional training methods, enabling rapid but controlled scaling of operations.
16:43 - 17:00
Full video: 57:21SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.