6-Month Clone Shadowing

MrBeast has developed a unique system for scaling his business by creating "clones" of himself through an intensive shadowing program. Here's how it works.

Core Clone Creation Process

  • New hire literally moves in with MrBeast for 6 months
  • Person is "duct taped to his hip" - follows everywhere
  • Zero responsibilities for first 6 months except learning
  • Focus is on understanding exactly how MrBeast:
    • Thinks
    • Makes decisions
    • Executes tasks
    • Reasons through problems

Success Example

  • Current right-hand man started as contestant in a challenge video
  • Had video production background
  • Made deal with family to disappear for 9 months
  • Worked 24/7 during training period
  • Now runs major parts of operation

Hiring Criteria

  • Uses psychographic tests to assess personality fit
  • Deliberately emphasizes extreme sacrifice required
  • Looks for people who get excited about the mission vs concerned about work-life balance
  • Tests commitment through extreme scenarios
    • Example: Flying across country immediately just to deliver a board game

Scaling Method

  • Original clones then create their own clones
  • Creates exponential growth of trusted decision makers
  • Allows rapid scaling while maintaining quality
  • Preserves core culture and decision-making framework

Key Principles

  • Total immersion is required
  • No compromise on time commitment
  • Must be willing to sacrifice everything else
  • Focus on mindset over specific skills
  • Extreme dedication as a filter for success

This system prioritizes perfect replication of decision-making over traditional training methods, enabling rapid but controlled scaling of operations.

16:43 - 17:00
Full video: 57:21
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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