WhatsApp 'Done' Challenge
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Nick Gray created a simple but effective accountability system using WhatsApp groups to help people build habits and achieve goals.
Core Concept
- Create WhatsApp group for accountability
- Participants can only post one word: "done"
- Used to track daily completion of agreed-upon tasks/goals
- Keeps momentum through group accountability
Key Components
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Group Structure
- All members agree on specific daily goal/task
- Everyone commits to same activity
- Simple yes/no completion tracking
- No discussion or explanations allowed
-
Communication Rules
- Only allowed to post the word "done"
- No other messages permitted
- Keeps focus purely on completion
-
Follow-up System
- Assistants monitor participation
- Track who hasn't posted "done" for 3-4 days
- Send private DM nudges to inactive members
- Gentle reminders to keep people engaged
Benefits
- Removes friction of detailed updates
- Creates positive peer pressure
- Builds momentum through visible group progress
- Simple enough to maintain long-term
- Focuses purely on completion vs discussion
Implementation
- Set clear group goal/activity
- Establish single-word posting rule
- Add accountability through assistant monitoring
- Keep groups focused on specific shared goals
- Maintain simplicity to ensure sustainability
The power comes from the extreme simplicity - just post "done" when you complete the task. No excuses, no explanations needed.
37:03 - 37:30
Full video: 56:09SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.