WhatsApp 'Done' Challenge

Nick Gray created a simple but effective accountability system using WhatsApp groups to help people build habits and achieve goals.

Core Concept

  • Create WhatsApp group for accountability
  • Participants can only post one word: "done"
  • Used to track daily completion of agreed-upon tasks/goals
  • Keeps momentum through group accountability

Key Components

  • Group Structure

    • All members agree on specific daily goal/task
    • Everyone commits to same activity
    • Simple yes/no completion tracking
    • No discussion or explanations allowed
  • Communication Rules

    • Only allowed to post the word "done"
    • No other messages permitted
    • Keeps focus purely on completion
  • Follow-up System

    • Assistants monitor participation
    • Track who hasn't posted "done" for 3-4 days
    • Send private DM nudges to inactive members
    • Gentle reminders to keep people engaged

Benefits

  • Removes friction of detailed updates
  • Creates positive peer pressure
  • Builds momentum through visible group progress
  • Simple enough to maintain long-term
  • Focuses purely on completion vs discussion

Implementation

  • Set clear group goal/activity
  • Establish single-word posting rule
  • Add accountability through assistant monitoring
  • Keep groups focused on specific shared goals
  • Maintain simplicity to ensure sustainability

The power comes from the extreme simplicity - just post "done" when you complete the task. No excuses, no explanations needed.

37:03 - 37:30
Full video: 56:09
SP

Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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