Daily Content Review System

A systematic approach to analyzing and creating viral short-form content, based on Jenny Hoyos' method who consistently gets 10M+ views per video.

Core Video Elements for Viral Success

• Hook

  • Start with "power words" (free, $0, stole, etc.)
  • Must progress the story, not just state facts
  • Foreshadow the end in first sentence
  • Keep visuals simple with minimal focus points
  • Use high brightness and saturation

• Story Structure

  • Follow "but/so" method instead of "and then"
  • Create constant conflict/progression
  • Increase stakes throughout video
  • Include personal elements to increase relatability
  • End with strong emotional payoff (wholesome or funny)

Four Criteria for Video Ideas

1. Novelty
2. Uncertainty
3. Knowledge gaps
   • Tell viewer you know something they don't
   • Create curiosity that needs resolution
4. Complexity
   • Add layers to give multiple reasons to watch
   • Keep explanation simple despite complex concept

Content Analysis System

• Daily Review Process

  • Check trending page every morning and night
  • Watch every trending short
  • Analyze feed for viral patterns
  • Maintain swipe file of successful concepts

• Metrics to Track

  • View vs. swipe away percentage
    • Average: 70%
    • Good: 80%+
    • Excellent: 85%+
  • Retention rate
    • Target: 90%+
    • Ideal: 95%+
  • Rewatchability factors
    • Easter eggs
    • Tutorial elements
    • Plot twists

Video Enhancement Techniques

• Visual optimization

  • Clean environments
  • Remove distracting elements
  • Enhanced effects when needed
  • High contrast and clear focal points

• Audience engagement

  • Create content suitable for both kids and adults
  • Include relatable personal elements
  • Build multiple viewer connection points
  • Focus on universal appeal like Pixar movies