Daily Three C's Practice
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Jesse Itzler's "Three C's" is a daily practice of reaching out to people in your network to build and maintain relationships.
Core Practice
- Take 10 minutes each day to send one of the following:
- Compliment - Recognize someone's qualities or achievements
- Congratulations - Celebrate someone's success
- Consolation - Support someone going through difficulties
Key Benefits
- Builds strong relationships over time
- Creates an easy system for maintaining connections
- Helps you stay present and thoughtful with your network
- Makes relationship building a consistent daily habit
Implementation Tips
- Keep it simple - just 10 minutes per day
- Think about who in your life deserves/needs one of the three C's
- Send via text message for ease and immediacy
- Make it a regular part of your daily routine
- Focus on authenticity rather than obligation
This framework provides an actionable way to strengthen relationships through consistent, meaningful communication without requiring significant time investment.
24:03 - 24:29
Full video: 46:16SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.