Daily Three C's Practice

Jesse Itzler's "Three C's" is a daily practice of reaching out to people in your network to build and maintain relationships.

Core Practice

  • Take 10 minutes each day to send one of the following:
    • Compliment - Recognize someone's qualities or achievements
    • Congratulations - Celebrate someone's success
    • Consolation - Support someone going through difficulties

Key Benefits

  • Builds strong relationships over time
  • Creates an easy system for maintaining connections
  • Helps you stay present and thoughtful with your network
  • Makes relationship building a consistent daily habit

Implementation Tips

  • Keep it simple - just 10 minutes per day
  • Think about who in your life deserves/needs one of the three C's
  • Send via text message for ease and immediacy
  • Make it a regular part of your daily routine
  • Focus on authenticity rather than obligation

This framework provides an actionable way to strengthen relationships through consistent, meaningful communication without requiring significant time investment.

24:03 - 24:29
Full video: 46:16
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Shaan Puri

Host of MFM

Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.

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