Anonymous Luxury Car Sales
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Sam Parr shares a story about an anonymous Twitter car dealer who successfully sells luxury cars without revealing their identity.
"I know based off my behavior, I am buying advice or buying content from these anonymous people. There's this car dealership guy - I bought a car from him. I bought like a $10,000 car from this guy. You literally bought a fancy SUV from him and you don't even know who he is. I don't know if you know who he is or not. I don't know who he is, and I ask him for advice. He's got 600,000 followers now."
The story illustrates how an anonymous person on Twitter built trust and successfully sold luxury vehicles without ever revealing their identity to customers.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.