Big Little Feelings Sales Success
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A brief mention about a parenting course called Big Little Feelings that achieved massive success through social media marketing.
"Ben had bought this one called Big Little Feelings. I think they sold 200,000 courses at an average of $100, so $20 million in revenue. Turns out mom influencer is a great career if you can pull it off. It's a very simple career - not easy to do, let me put that way - but very simple: free content on Instagram leading to a paid thing."
20:42 - 21:03
Full video: 42:19SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.