Mohawk Chevrolet TikTok Success
Share
A story about how a 23-year-old social media manager created a viral "Office-style" documentary series at a Chevrolet dealership.
"There's this hilarious TikTok series created by a car dealership called Mohawk Chevrolet. They hired this young woman to be a social media person - she's 23, from Kentucky or went to University of Kentucky. Within 6 months in the job, she films a video where they place rubber ducks all over the dealership and everyone's trying to figure out who put the ducks there. She films this Office-like series of her interviewing people and showing cutaways of what's going on.
Eventually she creates a 10 episode series about the dealership where they're all improvising, but it's like an Emmy award winning series. They've got millions of views and the young woman, Grace Kerber, is getting comments from huge brands like Chevy and Geico making jokes on the TikToks. So many people are saying 'this should be on Netflix.'
The episodes are things like 'today my boss Jim, the owner of the dealership, wants me to make a video about electric Chevys because no one wants to buy them and I don't know what I'm gonna do.' The most impressive part is imagine a 23-year-old coming into a truck dealership, which is probably all dudes, particularly frat bros, and she's like 'yeah we're gonna do it this way' and just does it. Someone on Twitter was looking at the search traffic for Mohawk Chevrolet and as expected, it's through the roof, so I guess it's working."
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.