Bookkeeper-Accountant Partnership

Shaan discusses creating a bookkeeping service business that leverages his existing audience and network to generate leads, while partnering with professional bookkeepers to handle the actual work.

Key Points:

• Business Model:

  • Act as marketing/sales frontend only
  • Partner with professional bookkeepers to do the actual work
  • Split revenue 50/50 with bookkeepers

• Target Market:

  • Startups and entrepreneurs
  • Focus on companies in his investment portfolio
  • Companies that don't have bookkeepers yet

• Lead Generation:

  • Leverage existing audience (30-40k newsletter subscribers)
  • Use investment portfolio (45 companies) as initial client base
  • Expected conversion: ~14 clients just from portfolio companies

• Value Proposition:

  • Most startups don't have bookkeepers right away
  • Solve immediate need for early-stage companies
  • Provide trusted service through existing relationships

• Business Structure:

  • Low operational involvement
  • Focus on client acquisition and marketing
  • Let partners handle technical work

The idea was ultimately not pursued as Shaan felt it wasn't the best fit for his skillset, despite the potential for good returns.