Mid-Tier Comedy Platform
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A subscription-based streaming platform focused on mid-tier comedians who aren't getting Netflix specials, offering shorter-form comedy content at an affordable monthly price.
Key Points:
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Target Market:
- Comedians below the Netflix/HBO special level
- Not targeting top-tier comedians (Chris Rock, Seinfeld, Chappelle)
- One level below Whitney Cummings-tier comedians
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Content Format:
- Shorter sets (10-20 minute performances)
- Alternative to traditional hour-long specials
- Exclusive comedy content
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Business Model:
- $5-7 monthly subscription
- Aggregate multiple comedians on one platform
- Similar model to what Crunchyroll did for anime
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Value Proposition:
- Each comedian brings a few thousand dedicated fans
- Viewers can discover new comedians
- "All you can eat" pass for comedy content
- Exclusive access to comedy performances
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Market Opportunity:
- Fill gap between top-tier Netflix specials and unknown comedians
- Leverage existing fan bases of mid-tier comedians
- Create new revenue stream for working comedians
23:26 - 25:24
Full video: 01:02:11SP
Shaan Puri
Host of MFM
Shaan Puri is the Chairman and Co-Founder of The Milk Road. He previously worked at Twitch as a Senior Director of Product, Mobile Gaming, and Emerging Markets. He also attended Duke University.