Crisis Response Marketplace
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A fact-checking style website for crisis situations (like pandemics) that provides clear, accurate information while also selling emergency preparedness products. Based on the success of ThePrepared.com during the coronavirus situation.
Key Points:
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Content Platform:
- Plain English explanations of crisis situations
- Fact-checking of common claims and misinformation
- Clear presentation of verified facts vs overreactions
- Mobile-optimized, beautiful site design
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Emergency Product Integration:
- Sells emergency preparation kits
- Focus on essential crisis-specific items
- Ability to scale inventory for surge demand
- Example mentioned: Company handling 100x normal volume during crisis
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Value Proposition:
- Combines trusted information with immediate solutions
- Helps people make informed decisions during emergencies
- Provides calm, rational guidance during chaotic situations
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Timing Strategy:
- Build platform before crises hit
- Establish credibility through consistent content
- Be prepared to scale when emergency situations arise
The model succeeds by building trust through accurate information while monetizing through relevant product sales when demand spikes during actual emergencies.
Sam Parr
Host of MFM and fitness influencer
Sam Parr is a serial entrepreneur and business media pioneer.
In 2016, he founded The Hustle, a business news media company that started in his kitchen with just $12 and grew to eight figures in revenue.
Sam led the charge in making newsletters popular when few believed in their potential.
After four successful years, he sold The Hustle to HubSpot, a publicly traded company. Now operating as HubSpot Media, The Hustle reaches 3 million readers daily, employs a team of nearly 100, and has been the launchpad for dozens of its staff to found their own media companies and newsletters.
Sam remains the host of the popular business podcast, My First Million, and continues to start and sell companies. He also co-founded Hampton, a highly vetted community for entrepreneurs, founders, and CEOs, and teaches people to write better through his platform, Copy That.